SS20 - LIVE SHOEMAKING PARIS
Live SHOEMAKING was previewed for the first time at the INK-Clothing boutique in Hong Kong.
Selected parts of the artisanal process of making a GUIDI shoe, was shown thanks to the work of the shoemaker Paolo Rugiati, as he directly made shoe live in store.
The goal was to raise awareness in the new type of clientele by passing on the real value of craftsmanship.
A direct gesture that is transferred from thought to object; a practice that even today, is considered one of the few remainxing processes that place mankind at the center of everything.
Concept by Alessia Righi Amante
Selected parts of the artisanal process of making a GUIDI shoe, was shown thanks to the work of the shoemaker Paolo Rugiati, as he directly made shoe live in store.
The goal was to raise awareness in the new type of clientele by passing on the real value of craftsmanship.
A direct gesture that is transferred from thought to object; a practice that even today, is considered one of the few remainxing processes that place mankind at the center of everything.
Concept by Alessia Righi Amante
